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Info & Resources
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Associations
American Marketing Association
The AMA has over 40,000 members worldwide, and serves a membership including
senior executives and students. Their “Marketing Power” website boasts
research, information and resources.
Business Marketing Association
The organization for business marketers, the BMA’s offers its 3000 members
“broad information and education resources, in addition to networking
opportunities through local chapters, conferences and seminars".
Direct Marketing Association
A prolific source for up-to-the-minute research, statistics and reports, the
DMA is the largest and oldest trade association for the direct, database and
interactive marketing industry.
AIGA
The American Institute of
Graphic Arts
is a great place to learn about the issues affecting business and design.
Their goal is to help define the design discipline, and its importance as a
strategic tool for business and cultural change.
The American Advertising Association
These are the folks who bring you the prestigious ADDY awards. Very
educationally focused, they have a “grassroots” network of agencies, and
strong connections with local ad clubs and colleges.
Public Relations Society of America
The PRSA is the world’s largest organization for public relations
professionals with nearly 20,000 members. Their site features PR resources
including book reviews, white papers and webcasts.
The Advertising Association
The UK
based Advertising Association has incredible information on key issues
facing global advertisers. Be sure to review their Position Papers,
Executive Briefs and Summary/Briefing Papers.
Marketing Research Association
The MRA provides members of the marketing research industry by providing
members opportunities and information that helps advance and expand
marketing research and related business skills.
Institute of Direct Marketing
The United Kingdom’s answer to the DMA, the IDM tends to be focused more on
individual practitioners, offering resources, accreditation and courses.
Interactive Advertising Bureau
The IAB recommends guidelines and best practices, researches effectiveness
of interactive media, and educates the advertising industry about the use of
interactive advertising and marketing.
International Association of Business Communicators
IABC is a 13,700 member strong community for strategic communication
professionals. You’ll also find industry information sources at their site,
including career opportunity postings.
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Web Digest for Marketers
A
weekly newsletter that boasts “15 mercifully short
reviews of marketing oriented Web sites”
Marketing Sherpa
An excellent source of practical case studies and
real-world lessons for integrated marketers.
DM News
Provides valuable information on direct and
interactive marketing.
ClickZ
A comprehensive resource of marketing information.
ICONOCAST
Subscribers get a weekly look at “key trends and
vertical markets.
Digitrends
“News and Ideas for Interactive Marketers”
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